App Strategy Workshop Videos

Earlier this month the Application Developers Alliance hosted an event here in Toronto with a couple of local developers.  Ken Pascal let me know they posted videos of the talks from the night. If you didn't get a chance to make the event, these videos are a nice resource for developing apps on mobile devices.

"It was the Apps Alliance’s first workshop in Canada and we couldn’t have been happier with the evening. Toronto is the third largest tech city in North America, and our attendees certainly showed us how they earned that title through their insightful questions, tweets, and conversations. With more than 150 attendees, it was standing room only to hear the lineup of expert panelists talk through the ins and outs of app development."

Between creating an intuitive user experience, identifying/monetizing those users, putting together a marketing plan, and putting the analytics in place to measure all of this data, the app entrepreneurship cycle can quickly become an overwhelming process. That's why we're bringing together mobile industry experts to share their secrets for building better apps that engage, track, and monetize your target audiences.

Creating a launch plan, garnering success in the App Store, and retaining long-term users is a multi-step process that directly determines the outcome of your mobile or web app. While some miraculous overnight success stories pop up every now and then, having a launch plan in place is crucial to the success of every app.

Toronto has long been Canada's hub for business and culture, but over the past decade, it has also emerged as the nation's center for mobile technology entrepreneurship. Join our panel of local leaders as they revisit their roots by sharing the journeys of their companies from startups to success stories.

You can also check out the blog recap here.  Make sure to follow the App Alliance on Twitter for the next time they come to Toronto.